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Program leader:Ron Guymon, PhD, Director of Corporate Engagements - Cornell University Food and Brand Lab, Ithaca, NY, U.S.A.
 Dr. Ron Guymon holds a Ph.D. in Instructional Psychology and a Bachelor of Sciences in Education. In the business sector he has served as Chief Operating Officer and in senior leadership roles in marketing, communications and training. In academia Ron has served on the graduate faculty of Brigham Young University and is currently Director for Corporate Engagements at Cornell University’s Food and Brand Lab.
He is literally travelling the globe helping organizations do the seemingly impossible – effectively establishing and sustaining cultures of change and accountability. Over the past 25 years representatives from the majority of the Fortune 500 companies have participated in his engaging workshops and consultation. He has authored a number of educational programs and products– some of which have been featured by the nation's largest retailers.
Recently Ron teamed with Dr. Brian Wansink, author of the book Mindless Eating - Why we Eat More than we Think, and Marketing Nutrition, who is interim Executive Director of the Center for Nutrition Policy and Promotion. They are now focusing on corporate solutions to counter the obesity pandemic and to mitigate skyrocketing health insurance premiums. By uniquely blending the psychologies of food and change, their goal is to help people mindlessly pay the price to healthy weight, and then to mindfully “keep the changeTM.” Ron lives with his family in Highland, Utah Brian
Cornell University Food and Brand Lab
The Food and Brand Lab which was founded at the University of Illinois in 1992 by Professor Brian Wansink and moved to Cornell University in 2005. The Food and Brand Lab is an interdisciplinary group of graduate and undergraduate students from psychology, food science, marketing, agricultural economics, human nutrition, education, history, library science, and journalism along with a number of affiliated faculty.
Research at the Food and Brand Lab is independently funded by grants and consumer groups. It all focuses on better understanding consumers and how they relate to foods and packaged foods.
Research from the lab has been reported in dozens of magazines along with coverage on CNN, 20/20, ABC News, NBC News, and on the front page of the Wall Street Journal and USA Today. |
