http://www.marketingnutrition.orgLimited number of seats available

Marketing Nutrition

Marketing Nutrition
Lessons for Marketing Healthy Foods
How ads, packaging, and personality traits influence the usage frequency and usage volume of healthy foods

 

Target Group

  • People Involved in New Food Product Development
  • People involved with Nutrition & Health Communication
  • Sales Trainers and Product Communication Specialists
  • Product Marketeers & Marketing Managers
  • CEOs and Food Industry Managers

The Concepts teached at the Training Session will learn you Marketing Nutrition

  • To better identify and understand how consumers interact with food
  • To get a better view on how nutrition communication works
  • To segment and target specific consumer groups
  • To profile the perfect consumer using mental maps and feedback profiles
  • To optimize food product packaging and labelling
  • To revitalize your brand equity
  • To link optimal packaging and labelling with attitudinal information for targeted marketing and advertising campaigns

Download the program brochure