Marketing Nutrition

Thursday, November 5, 2009 - Hotel Rey Juan Carlos I, Barcelona, Spain
	Exclusive training session with the Cornell University Food and Brand Lab Program Leader Ron Guymon PhD, Cornell University - Food and Brand Lab, U.S.A.

After a first event in Brussels (September 2008) we offer again Marketing Nutrition - Lessons for Marketing Healthy Foods, an exclusive training session directed by Dr. Ron Guymon of the Food and Brand Lab

Topics to be reviewed

Brain Wansink published "Mindless Eating" and "Marketing Nutrition" reviewing the research work done at the Food and Brand Lab at Cornell University. This research is the basis for the program presented at the training session.

The training is a 4-hour engaging workshop with lectures interspersed with small team participation, using group communication and sampling system.

1. Marketing Nutrition is NOT the same as marketing any other attribute of a product!
2. Do consumers believe their eyes or their stomachs?
3. Effective targeting of consumer groups
4. How can consumers be targeted using feedback profiles and mental maps?
5. How to develop labelling that works
6. Labels and Taste

Download the program brochure

Marketing Nutrition is organized the day before the 2nd International Symposium Soy & Strategic Marketing, due on the evening of November 5 and full day of November 6, 2009. Combination registration available at reduced rate.

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